Gift Certificates can be a great revenue producer during the entire year, however your purchases will really increase around Birthdays and Holidays especially just before Christmas. It is a great idea to feature this gift certificate sale immediately after Thanksgiving.
December may be the busiest month of the season if you effectively handle gift certificates. Let me inform you about a good promotion.
If you acquire the absolute minimum increment of a $100.00 in gift certificates between Thanksgiving and the very first of the season, you will receive a $20.00 “Bonus” Guest Certificate FREE. This twenty dollar bonus is a great way to improve your December sales. Some restrictions affect the Bonus Guest Certificates. The Bonus Guest Certificates are just good from January 1st until March 31st and can’t be redeemed for cash. This was created to drive your organization on the very first 3 months of the season which are traditionally three slow months. This promotion brings business in during this slow time and it encourages and drives the sales of gift certificates during December and a minimum of $100.00 advances the transaction size. Those Customers who used to invest $50.00 or $75.00 on gift certificates now spend $100.00 and then get $120.00 / $20.00 of which should be spent after the very first of the season and before March 31st.
You might think that this can be a big discount, giving a $20.00 ADDED Bonus Guest Certificate. But, you need to understand that ultimately 50% of the Guest Certificates do not get redeemed. The 16.66% discount amounts to only about 8% because not all of these Guest Certificates get used 컬쳐랜드 현금화. The sales results will undoubtedly be very impressive.
You are able to promote the sale of gift certificates during your newsletter and through posters tastefully done in the Restaurant and in your website. When you have 10,000 customers and only 1% participated in the purchase of gift certificates at the minimum purchase of $100.00, this may be $12,000 in purchases. If you can like a 10% return, it will be $120,000.
Putting a separate table in the entryway of the Restaurant would make it a good way for the Guests to buy the gift certificates and take the job away from a currently busy staff. The sole responsibility of this Employee would be to sell the gift certificates. This will be a great temptation for the Guests to buy while they’re visiting your Restaurant. You’d put the gift certificates in a wonderful gift envelope for the Customers, in line with the dominations they desire (i.e. $20.00).
The key to increasing and pushing the sales of Gift Certificates is through outstanding dining experiences.
If the Guest “feels good” about their dining experience and they see a table display sign like the one below, sales of gift certificates will soar during December.
One Restaurant location, after putting in the dedicated table, increased their Gift Certificate business by 37% for the very first year and then yet another 6% the next year. This is a big boost to gift certificate sales. It has also dramatically increased the sales for the very first quarter of the following year through the Guest Certificate.
The redemption on the “bonus” Guest certificates was only about 50% which puts your discount of 16.66% to 8.33%. If the Gift Certificates got in $20.00 amounts this means that you’d generate five parties from the $100.00 sale.
Bonus Discount – The “Bonus” Guest Certificate only has a three month life. This is a very easy promotion and it works. By and large, the people who buy the gift certificates are loyal Customers and it offers you the opportunity to “reward” their patronage. The “Bonus” Guest Gift Certificate is really a different size and color compared to regular Gift Certificate. Regular Gift Certificates may be $20/$25/$50/$75 or $100.00 amounts. If the Guest did not have a preference, I would give them 5 – $20.00 Gift Certificates for $100.00 and 1 – $20.00 Guest Certificate.Any denominations may be combined to make the $100.00 special and then receive $120.00 worth of value. The redemption rate on regular gift certificates are about 80%, therefore 20% are not redeemed, while only 50% of the Guest Certificates are redeemed and they have to be redeemed before 31st March the following year.
Gift certificates are the perfect solution for any special occasion. From celebrating birthdays, graduations and weddings to inspiring higher business performance, gift certificates are usually a joy to receive. If you should be unsure what to obtain for an individual but you know what restaurant they like then Gift Certificates is how you can go.