The online casino industry has grown rapidly over the course of the last ten years. While at the end of this 20th century there have been just a few dozen online casinos open to gamblers, over the last ten years their numbers have grown exponentially and now gamblers have a selection of over a million online casinos.
Land-based casinos, particularly in the usa, have always promoted themselves as fun-filled places where men, and later on even women, can gamble and have a fantastic time and if they gamble enough their hotel rooms are comped by the casino to promote large rollers to come and wager at their institution.
In Las Vegas, Nevada the casinos have recognized, shortly after their establishment that if they would like to draw the men to bet they need to give entertainment to women. Free drinks were provided to the women waiting for their husbands or lovers who were in the tables playing.
When slot machines have introduced the sport mainly drew bored women who had nothing better to do from the casino. The casino owners have rapidly identified an additional source of income and started heavily promoting the game to women.
Huge casinos have been constructed and provided non-gambling related amusement to attract vacationing families and also started hosting large conventions that turned Las Vegas into the convention capital of the US.
Tourism flourished, but gains from gambling have slowly started falling and places like Macau have started competing with Las Vegas as the city whose profits most from gambling.
The debut of online casinos from the late’90s has functioned as another blow to areas like Las Vegas, Atlantic City, and Monte Carlo.
But in those years, not everyone had a personal computer and those who did had to browse the net using dial-up connections that were laborious and slow.เว็บไทเกอร์ This proved to be a issue and in retrospect, we can observe that these two factors caused a delay in the burst of online casinos.
Over the span of a few short years more and more individuals have gained access to personal computers, as mass production of personal computer have caused costs to decline, this corresponded with vast improvements in internet connections along with also the growth of online browsing speed.
At this point, it became much easier for the average Joe to have a computer and surf the internet at a sensible speed. Once this was possible online casinos could not be stopped. It became easier and quicker to download and install the casino software, and later with the growth of Flash technology many casinos can offer players to play their favourite casino games straight from their web browsers without the need to download any heavy software on to their own computers.
The accelerated increase in the gambling industry of software providers and gambling brands has created a welcome rivalry between the companies and have forced online casino to have a different strategy from land-based casinos to marketing and promotion.
Online casinos were not able to provide their patrons free drinks and hotel rooms hence they had to develop other means of marketing in order to attract gamblers. This indicated that the birth of online casino bonuses and product promotions.
They have also developed players’ rewards programs which awarded leading players using expensive branded merchandise.Read More